Pride Road offers Natural Artesian and loose leaf Teas, Fresh Granola Bars, Jelly and Chutney products. With a logo already in place, Pride Road needed identity guidelines, stationery, and packaging design. We also worked on a website concept for the next phase of their business development.
For this project we wanted to speak to the natural feel of the whole process of Pride Road's Products. We decided on a kraft accent and natural wood textures, a neutral pallete with the pop of color from the hibiscus leaves. Opting to keep the brand neutral and versatile, we adapted the hibiscus leaves and lemons into a line illustration that can be easily altered as needed for future campaigns. Future projects will include a tea tin label and case packaging. Stay tuned for the next adventure! Peace.